When women succeed, we all prosper

We created The Prosperity Project™ to stop COVID-19 from setting back Canadian women – all of us, from any background – from the progress, we’ve made. Join us in this important mission.

We are inviting Canada’s largest 500 public companies, private companies, federal and provincial crown corporations, co-operatives and Canadian subsidiaries of foreign-owned corporations to participate in the 2022 Annual Report Card by collecting intersectional data on women’s representation at the leadership level and completing the 35-question bilingual survey based on this data.

Annual Report Card

The Rosie the Riveter-Inspired Initiative, co-presented by Capital Power and Ontario Power Generation, is one of the five Initiatives at The Prosperity Project. As part of this Initiative, the Rosie Resource Portal is where you will find online resources for women in STEM, skilled trades, and leadership. 

Discover our Rosie Resource Portal

We are The Prosperity Project™

Economic insecurity, increased caretaking responsibilities and domestic violence are just a few examples of how women and young girls are disproportionately impacted by the COVID-19 pandemic. The Prosperity Project™ led by Pamela Jeffery alongside over 60 female leaders across Canada, is a new not-for-profit organization working to mitigate these impacts and ensure women are supported through this crisis.

Why now?

If we are not proactive, COVID-19 can undo the progress Canada has made towards gender equality. Safeguarding the social and economic health and recovery of Canada means we must focus on the success and well-being of women.



Okay, but how?

We’ve developed 5 initiatives to move us forward.

Match Male and Female Professionals with Non-Profits that Focus on Women.

The Matching Initiative connects professionals with non-profit organizations that focus on serving women (skills development, training, employment pathways, crisis counselling and mental and physical health). Through 40-160 hour volunteer engagements, professionals help NPOs re-invent their business models and help them find new ways forward to meet the urgent and growing needs of the women they serve.

Undertake and Publish a National Long-Term Prosperity Study.

The Prosperity Study is Canada’s first inclusive on-line national long-term multi-generational study of 10,000 women in all socio-economic groups. It will uncover and share practical solutions that will provide insights to our employers and policy-makers on actions that need to be taken to improve gender equality. It will also enable women to learn from one another to increase their employment income and well-being. This matters more than ever: gender parity has a fundamental bearing on whether or not economies and societies prosper.

Track Households’ Perspectives on the New Economy.

Canadians' Households’ Perspective on the New Economy is quantitative research that will look at prevailing attitudes and COVID-19 impacts on women's skills development, workforce trajectories and work/life integration to formulate policy.

Launch a Modern-day Rosie the Riveter-Inspired Initiative.

Inspired by the iconic Rosie the Riveter, the Rosie the Riveter-Inspired Initiative launched Canada’s first post-WWII campaign to inspire Canadians to re-set their working and personal lives to create a “better normal.” It focuses on inspiring women to join and stay in the workforce thanks to increased opportunity and child care/elder care support, their partners to share household responsibilities more equally and their employers to increase advancement opportunities and achieve gender parity at all levels of their organizations.

Conduct and Publish the Annual Report Card on Gender Diversity and Leadership.

This Initiative will track women in executive roles, senior management roles and in the pipeline to senior management within Canada’s largest 500 public companies, crown corporations and multi-national subsidiaries. Through this inclusive research, we will shine a light on women who also identify as Indigenous, women of colour, persons with disabilities and/or LGBTQ2+. This data, currently not being compiled, will increase e transparency, accountability, and inform policies and best practices around gender equality and succession planning.

Discover more about all our initiatives and how you can get involved.