When women succeed, we all prosper

We created The Prosperity Project™ to stop COVID-19 from setting back Canadian women – all of us, from any background – from the progress, we’ve made. Join us in this important mission.

The Annual Report Card on Gender Diversity & Leadership presents the largest-ever look at women's representation – over 21,000 women – at the leadership level of Corporate Canada. It shines a light on a group of 82 of Canada’s largest organizations that are at the forefront of tackling gender diversity through collecting race-based and other personal data. To learn more about the 2023 Annual Report Card, read our FAQ and glossary.

2022 Annual Report Card

2023 Annual Report Card FAQ

The Rosie the Riveter-Inspired Initiative is one of the five Initiatives at The Prosperity Project. As part of this Initiative, the Rosie Resource Portal is where you will find online resources for women in STEM, skilled trades, and leadership. The Prosperity Project is grateful to Co-Presenting Partners Capital Power and Ontario Power Generation and Amplify Partner BGIS for their support.

Discover our Rosie Resource Portal

We are The Prosperity Project™

Economic insecurity, increased caretaking responsibilities and domestic violence are just a few examples of how women and young girls are disproportionately impacted by the COVID-19 pandemic. The Prosperity Project™ led by Pamela Jeffery alongside over 60 women leaders across Canada, is working to mitigate these impacts and ensure women are supported through this crisis.

We‘re proud to announce that The Prosperity Project is officially a registered charity. With this exciting news, we are now able to offer donation receipts. Give the gift of helping link women and prosperity to underscore the economic importance of gender equality and create a more prosperous Canada.

Why now?

If we are not proactive, COVID-19 can undo the progress Canada has made towards gender equality. Safeguarding the social and economic health and recovery of Canada means we must focus on the success and well-being of women.



Okay, but how?

We’ve developed 5 initiatives to move us forward.

Match Professionals with Charities that Focus on Women.

The Matching Initiative connects professionals with charities that focus on serving women (skills development, training, employment pathways, crisis counselling and mental and physical health). Through 40-160 hour volunteer engagements, professionals help charities re-invent their business models and help them find new ways forward to meet the urgent and growing needs of the women they serve.

Launch a Modern-day Rosie the Riveter-Inspired Initiative.

Inspired by the iconic Rosie the Riveter, the Rosie the Riveter-Inspired Initiative launched Canada’s first post-WWII campaign to inspire Canadians to re-set their working and personal lives to create a “better normal.” It focuses on inspiring women to join and stay in the workforce thanks to increased opportunity and child care/elder care support, their partners to share household responsibilities more equally and their employers to increase advancement opportunities and achieve gender parity at all levels of their organizations.

Conduct and Publish the Annual Report Card on Gender Diversity and Leadership.

This Initiative will track women in executive roles, senior management roles and in the pipeline to senior management within Canada’s largest 500 public companies, crown corporations and multi-national subsidiaries. Through this inclusive research, we will shine a light on women who also identify as Indigenous, women of colour, persons with disabilities and/or LGBTQ2+. This data, currently not being compiled, will increase e transparency, accountability, and inform policies and best practices around gender equality and succession planning.

Track Households’ Perspectives on the New Economy.

Canadians' Households’ Perspective on the New Economy is quantitative research that will look at prevailing attitudes and COVID-19 impacts on women's skills development, workforce trajectories and work/life integration to formulate policy.

Undertake and Publish a National Long-Term Prosperity Study.

The Prosperity Study is Canada’s first inclusive on-line national long-term multi-generational study of 10,000 women in all socio-economic groups. It will uncover and share practical solutions that will provide insights to our employers and policy-makers on actions that need to be taken to improve gender equality. It will also enable women to learn from one another to increase their employment income and well-being. This matters more than ever: gender parity has a fundamental bearing on whether or not economies and societies prosper.

Discover more about all our initiatives and how you can get involved.