Women’s economic initiative shows early momentum

BY The Prosperity Project |
Oct 1, 2020 |

Leading firms partner with The Prosperity Project 

October 1st, 2020 –  Advancing women’s economic future is being recognized as a crucial priority by leading Canadian firms, who have joined The Prosperity Project as partners.

Launched in May, The Prosperity Project is a non-profit organization conceived by a diverse group of 62 female leaders from across the country. As Canada manages the economic challenges of the COVID-19 pandemic, The Prosperity Project is taking action to ensure that women are not left behind, and continue to play an active, integral role at all levels in Canada’s economic future.

“We have gained momentum quickly,” said Pamela Jeffery, who founded and is leading The Prosperity Project. “It is heartening to see so many people, from all sectors, embrace the importance of women’s advancement.  We are now well underway to collectively make it happen.”

Bolstering these efforts are partner companies, who are contributing funds, expertise and in-kind support to the initiative.

“The Prosperity Project is a volunteer-driven organization, but an operation of this magnitude – both in terms of the scope of outreach and the high stakes for our economic future – requires resources,” Jeffery said. “We are extremely grateful to our partners, who are giving us the lift we need to make a difference.”

Partners of The Prosperity Project, and the specific initiatives they are supporting, include:

  • Matching Program (connecting not-for-profit organizations with skills and expertise)
    • Co-presented by Accenture
      Accenture Logo
  • Modern-day Rosie the Riveter Campaign and programs (raising awareness of challenges and solutions for women in the Canadian workforce)
    • Presented by Ontario Power Generation
      Ontario Power Generation
  • Prosperity Study (long-term research on women and the economy)
    • Co-presented by Deloitte
      Deloitte Logo
  • Annual Gender Diversity Data Tracking (measuring the progress of women in leadership and management roles)
    • Co-presented by KPMG
      KPMG Logo
  • Canadian Households’ Perspectives (national surveys)
    • Research Partner – Pollara  Strategic Insights
      Pollara Logo
  • National Media Partner
    • The Globe and Mail
      The Globe and Mail

Other firms committed to The Prosperity Project include:

Founding Partners

Up to $200,000   
  • Deloitte
  • Ontario Power Generation
Up to $100,000
  • Accenture
  • Enterprise Canada (Strategic Communications/Public Affairs)
  • The Globe and Mail
  • KPMG
Up to $50,000  
  • Crowe Soberman
Up to $25,000  
  • McCarthy Tetrault
  • The Respect Group

Founding Believers

  • AGF
  • Angle Media
  • EY
  • Logistec
  • RBC
  • WebNames
  • Weir Foulds

Visit The Prosperity Project at www.canadianprosperityproject.ca.


For inquiries or for a copy of the survey, please email: comms@canadianprosperityproject.ca